Andrew Steel

E-commerce Director, CHARLES BENTLEY & SON

Andrew Steel

Andrew’s role as E-commerce Director encompasses both product sourcing and development as well as marketplace sales management and supporting the sale team’s online accounts, working closely across the wider marketing, finance & logistics teams.

In 2005, as the internet explosion of the early 2000’s was underway, Andrew set up BuyDirect4U as the online trading name for Charles Bentley and forged a successful eBay business, making the company’s first ever DTC sale towards the end of that year. Amazon and other marketplaces soon followed, including internationally, before expanding to other DTC websites such as Tesco, Homebase, Wilko & Next.

To maintain the growth of the e-commerce business, Andrew has been instrumental in building an experienced & knowledgeable Buying Team. A team that continues to successfully bring exciting new products to homes across the UK and into the stores of retail partners.


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