Ben O’Mahone

AdTech & Data Partnerships Lead - Retail, OCADO

Ben O’Mahone

As AdTech & Data Partnerships Lead for Ocado Retail, Ben is responsible for managing the tech stack and data partnerships strategy for one of the fastest scaling and most disruptive Retail Media Network’s in the UK. A most recent example of this was in launching a pioneering new approach to retail media for advertisers on the open web, partnering with The Trade Desk to deliver true self-serve capabilities against the world’s largest online only grocery data set.

Prior to joining Ocado Retail, Ben has had the opportunity to develop a number of propositions which leverage AdTech to connect advertisers with their shoppers outside of the retailer’s environment, whether physical or e-comm store. Having spent 5 years at Dunnhumby (part of the Tesco group), Ben has been in the unique position to observe and contribute as retail media evolved in line with the growing prominence of first-party data, something that still fascinates him to this day.


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