Chris Griffin

CEO, Secret Sales

Chris Griffin

Chris is a commercial visionary and pioneer of ground-breaking ecommerce solutions. His career, focused on launching high profile brands into global markets, spans two decades.

As co-founder and CEO of Secret Sales, a premium ecommerce marketplace for fashion and beauty, Chris is disrupting the discount sector by providing brands and retailers with a unique platform to sell non full price (NFP) stock in a way that drives growth and profitability, maintains brand equity and, in an industry-first, identifies new customers for full-price targeting in a fully GDPR compliant way. By showcasing hero brand partners in an innovative way, alongside a transformed customer journey, Secret Sales is driving a new approach to off-price retail.

Following Series A funding from heavyweight retail investors in 2021, Secret Sales aims to become the largest non full price marketplace for fashion and beauty worldwide.

Previously, Chris founded technology company Anatwine where he and his team revolutionised the fashion retail market. Its trailblazing software was adopted as the ‘best-in-class’ choice by two thirds of the top 100 fashion brands and retailers worldwide, and the business was acquired by Europe’s largest ecommerce fashion retailer Zalando in 2017.

Chris has also had a highly accomplished career with FTSE250 clothing brand, Supergroup, where he transformed the ecommerce function into a globally renowned platform.

Secret Sales

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