Founder and CEO, Novello Products Ltd
Georgie is the Founder and CEO of Novello Products Ltd (NPL). NPL is a company formed of two parts; ‘brands’ and ‘tech’. On the brands side is a growing portfolio of consumer brands (Sistir, Tayuls and Lollylish) through which unique, personalised products are offered via 3rd party platforms including Amazon, Notonthehighstreet, Etsy and Yumbles. The tech side is home to NPL’s systems which are at the heart of their own operations and also licensed to external businesses. NPL experienced exponential growth as a result of the pandemic and is continuing to expand through a growing product range, new distribution channels and expansion outside the UK.
Prior to NPL, Georgie held senior marketing and consulting roles within global media giants, Disney and Hasbro. She had the privilege of growing and nurturing some of the world’s most beloved brands; Disney Princess, Mickey Mouse, Toy Story and Monopoly to name only a few.
The development of a brand and bringing it to life via creative marketing strategies and compelling products whilst supporting it through solid operational structures and systems has always been a passion of Georgie’s. She is now relishing the opportunity to draw upon her wealth of experience and bring it to her own start up, NPL.