International CRM & Personalisation Lead - Avon, NATURA & CO
Gianfranco has over 20 years experience in CRM and Personalisation.
He has spent the last 4 years leading CRM and Personalisation for Natura & Co. The group comprised the four iconic brands of Aesop, Avon International, Natura and The Body Shop.
Prior to transitioning to his Group role and most recently guiding Avon International’s CRM and Marketing automation strategy, he was at Aesop where he was responsible for Global CRM. Joining Aesop in 2019 he transformed the brand’s capabilities in how they directly engage with customers across their markets and regions. Those capabilities centred on delivering technology, people, and data to support Aesop’s truly unique vision of understanding and serving the customer.
Prior to Aesop, Gianfranco has spent most of his career agency side working with brand as diverse as BMW, adidas, BT, Disney and easyjet to name but a few.
With a first degree in Astrophysics, he enjoys explaining that engaging with customers in a relevant way need not be rocket science! See more about Gianfranco at www.cuzziol.com or https://www.linkedin.com/in/gcuzziol/