Group Commercial Director, Buyaparcel
Starting at a family plumber’s merchant and department store, Liam grew and developed the online side of the business before becoming co-founder and Commercial Director of on online venture that became Buyaparcel.com. From formidable days, Liam’s commercial ingenuity quickly gained him the status of a key player in the Tools, Garden and Plumbing sectors, that helped propel Buyaparcel to the £22M revenue company it is today.
Liam very early on saw the value in marketplace selling to enhance the Buyaparcel brand, and through his stewardship, Buyaparcel are a top 3 seller in the DIY/Tools category on eBay. As well as engaging and growing on the eBay marketplace and nurturing a multimillion pound Amazon store, Liam saw the potential of ManoMano through their values and target customer base. Buyaparcel continues to grow on this and the other platforms because of the relationships Liam has forged at these vital routes to market that all offer something special that makes up Buyaparcel’s multi-channel approach.
Liam leads a dynamic commercial team co-ordinating the buying and marketing strategy, as well as providing leadership in other departments where a holistic view is required. Throughout our trading sectors, Liam has developed strong relationships with people in many brands and is often called upon to give advice on consumer sentiment and be a conduit for manufacturers and distributors to better understand how best to enhance their offerings to maximise customer loyalty and market exposure.
As director and co-owner, Liam is involved in ongoing projects to expand Buyaparcel to new heights with more products, new markets and an ever stronger brand.