Senior Director of E-Commerce Operations, TikTok
Patrick Nommensen is Senior Director of E-Commerce Operations for TikTok – specifically for TikTok Shop, the platform’s full-service commerce solution. Joining ByteDance through the acquisition of musical.ly in 2017, Patrick has held a number of senior roles in the business including across product strategy, public affairs and now e-commerce.
Building up a wealth of experience that specialises in e-commerce, marketplace, social and consumer engagement, Patrick leads a team that advises merchants, creators and partners on the best strategies to turn the experience of discovery and community on TikTok into shoppable moments for your audience.
TikTok Shop is an innovative marketplace fully integrated into TikTok, providing native ways for people to discover and shop with LIVE Shopping, In-Feed Video and Product Showcase. It’s a place where discovery turns into purchase – selling without consumers leaving the app – all within TikTok.