Head of Health & Wellness Business Development, UK & Nordics, Alibaba Group
Zarina Kanji has been leading Tmall Global Business Development for health and wellness, and food
and beverage brands at Alibaba UK & Nordics since September 2018.
Zarina is responsible for helping brands to enter the Chinese market and build their business by
connecting them to the over 1.31 billion global annual active consumers across the Alibaba
ecosystem, which includes over 1 billion annual active consumers in China. She is based in London.
Prior to joining Alibaba, Zarina was VP of Fashion & Sport Brand Partnerships at Lazada Group,
Southeast Asia’s leading ecommerce company acquired by Alibaba Group in 2016. She spent the first
10 years of her career as a Buyer for House of Fraser, Ralph Lauren and Jaeger specialising in Luxury
womenswear and childrenswear in Europe and the Middle East.
Zarina has a bachelor’s degree in Fashion Marketing and Communications from Nottingham Trent
University and has lived in London, Dubai and Singapore.'