The RetailX Brand Index 2022 explores the largest 500 brands that sell to customers across the EU from a strategic and commercial lens. Driven by our industry-leading research, we look closely at how brands now engage with shoppers, as well as how shoppers expect to engage with brands. In a series of examples, we discover how leading brands are tackling the complexities of multichannel retailing and maintaining customer loyalty.
Marketplaces have come to dominate the ecommerce space over the past five years, with as many as 64% of UK consumers now routinely turning to marketplaces first for online shopping.
The Retail European Marketplaces report 2021 builds on from the inaugural report and considers the seismic shifts that have taken place since its publication in 2020. We offer a detailed assessment of the European marketplace ecosystem and consider outlets that operate as marketplaces by country. We then look at how easy marketplace sites are to use and the protection they give consumers shopping on them are becoming key differentiators.
You will come away with a deepened understanding of how each major European market has evolved its marketplace structure and how those marketplaces work for consumers
and for merchants, as well as acting as an almanac of what they sell and how to meet this demand.
Report highlights:
The RetailX Growth 2000 Marketplace: 2021 Report examines how this year’s Growth 2000 retailers use marketplaces to increase visibility and attract customers. Inside, we discover how these sellers are performing financially and the traffic they are receiving as a result of their marketplace presence.
We also consider the business case for using marketplaces, as well as some of the challenges faced by smaller retailers. This is accompanied by detailed RetailX figures that show the most popular European marketplaces and key business benefits for selling on marketplaces.
This report exists to help increase the discoverability of up-and-coming merchants on marketplaces through sharing actionable insights into the current marketplace landscape – with case studies on those already leading by example.
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